First and foremost, The packaging of the product was super cute and definitely would catch my attention in the store.
The bright pink box catches your attention right away, The lettering and words in bright white just pop off the box making you take a double look when seeing it on a shelf.
Second the price. This product retails around 7.99 which is a little pricey for toothpaste but i can say its deffinitly worth it for a toothpaste that really works.
Thirdly i would like to talk about taste texture and consistency. first the color and the consistency is amazing. The toothpaste comes out in this bright bright blue paste that is very thick.
Second id like to talk about the taste and smell. The smell is extremely strong and minty, possibly a little to strong for some people. The taste isnt as minty but it does cause alot of tingling in the mouth (not sure if thats a bad or a good thing yet). Over all i liked the taste and smell of the product but it could have a little less of the minty smell.
Lastly, i would like to talk about the over whitening and efficiency of the product. I used the product for 2 weeks straight to determine the over all affect of the whitening. I can honestly say my teeth have been whitened immensely in the last few weeks. I feel much more comfident in smiling and going out around people now.
Overall i can say i would deffinitily purchase this product again and that it is well worth the price.
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